As a digital marketing agency that specializes in SEO for plumbers, we’ve seen the industry change dramatically over the past decade. In 2022, we predict that SEO (Search Engine Optimization) for plumbing will be more important than ever before. To help our clients stay ahead of the curve, we’ve put together this guide to SEO plumbing – outlining the best practices that will help your website rank higher in Google search results. So whether you’re just starting out with your SEO campaign or you’re looking for ways to improve your current strategy, make sure to read on!
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Why you should invest in SEO?
As a plumbing business owner, you may be wondering if investing in plumber SEO is really worth it. After all, there are so many other marketing channels out there. Why bother with SEO?
Here’s why: SEO is one of the most powerful marketing strategies available today. By optimizing your website for search engines, you can reach a wider audience and generate more leads. And, since SEO for plumbing businesses is relatively affordable, it’s a great way to get a lot of bang for your buck.
Additionally, plumber SEO can be very targeted. For example, if you’re a plumber in Los Angeles, you can use SEO to target people searching for “plumbers in Los Angeles.” This ensures that the people who see your website are actually interested in what you have to offer. Here are some stats from Google that show why SEO is so important!
- 20% of all search queries are for local businesses
- 40% of all mobile searches are for local businesses
- 50% of mobile searches for local businesses are followed by a visit, a phone call or another type of contact.
- 97% of consumers search for local businesses online – the remaining 3% may be the last people still using the Yellow Pages
So, if you’re not already investing in SEO for your plumbing business, now is the time to start.
If you’re an agency that provides SEO services, you may be interested in a white label SEO reseller program. Here are four reasons to consider one:
SEO Provides Free Monthly Traffic
Everyone knows that SEO is important for driving traffic to a website, but did you know that it can also provide a steady stream of free monthly traffic? That’s right – by optimizing your site for popular keywords, you can attract visitors who are looking for what you have to offer without spending a dime on advertising. And, best of all, once you’ve achieved a high ranking, it can be difficult for your competitors to overtake you. As a result, investing in plumber SEO is a smart way to build sustainable traffic growth for your plumbing business.
Plumbing companies can start seeing SEO growth as early as 90-120 days
If you’re a plumbing company looking to increase your online visibility, SEO can be a great solution. While SEO can sometimes take longer than other marketing strategies to start seeing results, for plumbing companies SEO growth can start as early as 90-120 days. And once you do start seeing results, SEO can provide a consistent stream of leads and customers for your business.
SEO is an important part of any digital marketing strategy, and it should be a priority for any plumbing company that wants to grow its business. By following the tips in this guide, you can start seeing real results from your plumber SEO campaign in just a few months.
Now that you know the importance of local SEO, here are the 5 steps you need to take to rank higher in Google:
Step One: Find the Right Keywords
If you want your plumbing business to rank higher on Google, you need to start by finding the right keywords. These are the words and phrases that people use when they’re searching for businesses like yours. To find the right keywords, start by brainstorming a list of terms that describe your business. Then, use a keyword research tool like Google Keyword Planner to find popular keywords that are relevant to your business.
Your primary focus should be to rank for the phrases with hiring intent keywords. Keywords that signal “hiring intent” are the most valuable for plumbers. Examples include “plumber near me,” “emergency plumbing services,” and “plumbing company.”
Keywords that signal “research intent” are also valuable, as they indicate that the searcher is looking for information about plumbing. Examples include “plumbing tips,” “how to unclog a drain,” and “types of plumbing pipes.”
Step Two: Optimize for your Keywords
As a plumbing professional, you want to make sure that your website is optimized for the right keywords. After all, if potential customers can’t find your site when they search for plumbing services, they’ll never know what you have to offer. Fortunately, there are a few simple tips that can help you choose the right keywords and improve your ranking in search engine results pages. We do this in two different ways:
You will begin by using your relevant keywords throughout your content, including in the titles and tags of your pages. By making your site more visible to search engines, you can attract more visitors and potential customers. In addition, optimizing your pages can help to improve your website’s ranking in search results, making it more likely that people will find your site when they are looking for plumbing services. By taking the time to optimize your website, you can ensure that more people will see your site and learn about your business. Be sure to include your target keywords in the title, header, and body of each page on your website.
Did you know that optimizing your Google My Business listing can also help you to attract new customers? When potential customers search for plumbers in your area, your business will appear in the local results. By claiming and optimizing your GMB listing, you can make sure that your business stands out from the competition. Include detailed information about your services, hours of operation, and contact information. You can also add photos and videos to show potential customers what they can expect when they do business with you. Taking the time to optimize your GMB listing can help you attract new customers and grow your business.
Step Three: Build Links to Your Website
Links are an important ranking factor for plumbing SEO. When other websites link to your site, it tells search engines that your site is relevant and trustworthy. As a result, your website’s ranking will improve in search results. There are a few ways to build links to your website. You can start by reaching out to other businesses in your area and asking them to link to your site. You can also submit your site to directories and create informative blog posts that other people will want to link to. By taking the time to build links, you can improve your website’s ranking and attract more visitors.
Create citations
Citations are simply mentions of your business name, address, and phone number on other websites. They help search engines to verify your business’s information and improve your ranking in local search results. You can create citations by listing your business on directories like Google My Business, Yelp, Angie’s List, and more. You can also get citations from other websites that mention your business. For example, if you’ve been featured in a local news article or directory, you can get a citation from that site. The more citations you have, the more likely it is that your business will appear in local search results.
Step Four: Build Links to Your Website
Links are an important ranking factor for plumbing SEO. When other websites link to your site, it tells search engines that your site is relevant and trustworthy. As a result, your website’s ranking will improve in search results. There are a few ways to build links to your website. You can start by reaching out to other businesses in your area and asking them to link to your site. You can also submit your site to directories and create informative blog posts that other people will want to link to. By taking the time to build links, you can improve your website’s ranking and attract more visitors.
Step Five: Create High-Quality Content
One of the best ways to improve your website’s ranking is to create high-quality content. When you create informative, well-written articles, people will be more likely to link to your site. In addition, creating high-quality content can help you attract more visitors to your site. Be sure to include your target keywords in your titles and tags so that people can find your content.
Step Six: Focus On Reviews
Another important factor for local plumber SEO is reviews. When potential customers search for businesses in their area, they often read reviews to learn more about the businesses they are considering. That’s why it’s so important to focus on getting positive reviews from your customers. You can start by asking your satisfied customers to leave a review on your Google My Business listing or on a site like Yelp. You can also respond to any negative reviews you receive in a professional and helpful way. By taking the time to manage your online reputation, you can improve your chances of attracting new customers.
Step Seven: Monitor Your Progress
Once you’ve implemented these SEO tips, it’s important to monitor your progress and see how your website is performing. You can use tools like Google Analytics to track your website’s traffic and see how people are finding your site. By monitoring your progress, you can make sure that your SEO efforts are paying off and adjust your strategy if necessary.
Step Eight: Stay Up-To-Date With SEO Trends
SEO is an ever-changing field, which means it’s important to stay up-to-date with the latest trends. By keeping up with the latest plumber SEO news and tips, you can make sure that your website is always optimized for search engines. One way to stay up-to-date with SEO trends is to read articles like this one. You can also follow SEO experts on social media or sign up for an SEO newsletter. By staying informed about the latest SEO trends, you can ensure that your website is always visible in search results.
Here is a list of some of the best free SEO tools and resources.
By following these seven steps, you can improve your website’s ranking in local search results. By optimizing your site for SEO, you can attract more visitors and grow your business.
If you have any questions about local SEO or need help getting started, feel free to contact us. We’re always happy to help!
